Last night, Mastercard kicked off the launch of the Mastercard House leading up to the 60th Annual GRAMMY Awards in New York City! For its Start Something Priceless campaign, Mastercard premiered the music video for Willie Dixon’s “You Can’t Judge a Book by the Cover which features SZA and six emerging artists: Victoria Canal, William Prince, Noé Socha, Ruby Ibarra, Radkey and The Tracks. The video highlights the importance of pushing past stereotypes to pursue your passion and showcases the artists’ stories of overcoming challenges which embodies the sentiment of Start Something Priceless.
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